Cosmetics are a necessary part of daily routine. Buyers are quite conscious about looking good in front of others. That is why they go for quality cosmetic products to enhance their charm. Beauty brands are booming in the market due to higher demand for the products. Thus it is vital to create packaging that is as catchy as the item inside. Custom cosmetic display boxes are a great way to keep the products safe and in good shape. The packaging retains the quality of beauty products to keep them fresh till they arrive at the customer’s doorstep. Thus, strong and creative boxes must be created for cosmetics. This blog will provide you an insight into how you can create your own customized cosmetic packaging with ease.
Styles of Cosmetic Display Boxes
This section will briefly highlight some of the different styles of cosmetic display boxes that brands can get inspired from. Each style has a distinct nature. Let’s take a peek at different display boxes.
- Tuck-End Display Boxes
- Sleeve Boxes
- Pillow Boxes
- Window Boxes
- Gable Boxes
- Countertop Boxes
- Floor Display Boxes
Factors To Consider Before Creating Display Boxes
This section will explore some of the key considerations you need to know before starting the creation process.
Know Your Audience
The first basic info before creating the packaging is to know who you are creating it for. Research in the market to understand their needs and demands. Dig deeper into the preferences of your audience. Will the display boxes grab the attention of teens or will they target mature individuals? Likewise, will the cosmetic display packaging be for female consumers or male ones? Knowing all these questions will help you better decide on the design.
Decide Your Brand’s Message
Another vital factor you must keep in mind is your brand message. Learn beforehand about what you want to convey through the cosmetic boxes. Whether you want to appear as a planet-friendly brand that is making efforts to contribute to its safety. Or you want to look like a funky company that promotes creativity. Similarly, you can consider if you want to adopt a glitz and glam look or choose a more subtle and sober outlook. It is crucial to consider all such factors in mind to make a wise decision about the purpose of your cosmetic display boxes.
Understand Your Budget
The most important factor is to consider your budget. If you are a small business or a startup, then you need to go for cheaper resources for the packaging of beauty items. This will help you save money to be used in other areas of production. However, if you are a luxury brand with a hefty amount in your pocket, then you can go for premium materials. Whatever the motive is, you must keep your finances in check always to avoid going beyond the set limit. This will help your brand make room for more innovations to become successful.
DIY Your Cosmetic Display Boxes
Now that you have learned about important factors, let’s get down to creating your very own custom beauty display boxes.
Opt for the Right Material
The first step is to choose the right material for the boxes. Opt for the material that is lighter in weight but heavier in terms of protecting the item from any damage. If you are a high-end brand then rigid material might be the best bet for you as it gives the packaging an expensive appeal. However, you can go for other materials like cardboard or Kraft paper to create the packaging for beauty products. Such materials are cost-effective and minimize the harmful impact on the planet. Also, these materials help in keeping the items safe and sound. Ensure that your material has an excellent quality without putting pressure on your finances.
Go for Exact Dimensions
Beauty brands need to make display boxes that fit the cosmetic products perfectly. Measure out the exact dimensions of the items to brainstorm on the size and shape of the packaging. If the box is too large, the item will move around, risking the chances of leakage or breakage. On the other hand, a small packaging will suffocate the product. It is necessary to know the item you wish to place inside the box to avoid any wastage of resources used.
Create Catchy Patterns
Next, design catchy patterns on the cosmetic packaging to pull in customers. Based on your brand message, go for either complex patterns or choose minimalistic design. Colors play an equally major role in affecting the mindset of the buyers. You can go for tacky and bold colors like red, yellow, or orange. Or go for earthy shades like green, brown, or cyan if you are an eco-conscious brand. Or opt for trendy pastel hues like off-white or beige to give your display boxes a sophisticated look.
Add Decoration
Add decorations to the packaging to compel the buyers into grabbing the beauty product right away. Taglines, quotes, and brand logos are a few of the elements that you can add to your packaging. Also, make your brand linger for a long in your consumer’s mind. You can do this by adding QR codes to the display packaging. This will excite the customer to know what your brand is offering. The QR code can lead the customers to various discounts or other fun activities. This will help you gain higher customer retention and build loyalty.
Use Fine Coatings and Printing
Lastly, use high-quality printing to add crisp images to the cosmetic display boxes. If you are a small business, then go for digital printing and use soy-based inks to cut down on negative environmental impact. Also, you must coat the customized beauty display boxes with finishes to keep the packaging safe from any wear and tear. The laminations also give the display boxes a glitter look. Coatings like matte, gloss, spot UV, or raised ink will be better to choose from. They will make your packaging more visually attractive.
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Conclusion
This blog has explored how you can DIY your custom display boxes to grab the customers’ eyes. Following this approach will make your brand stand apart from the crowd in the competitive market. Are you stuck at any step? Get help from Packaging Mania to craft the perfect customized display packaging. With more than 10 years of experience, we excel at making brands achieve greatness.
